Benefit from the Facebook Success Summit

The FBSS10 Facebook Success Summit carried on last Thursday with 3 more great and innovative sessions. Check out the takeaways which can help you out with Facebook marketing:

*    There are Custom Welcome Tabs which need to be used for the Facebook Fan pages according to surveys which have demonstrated twice. It will help the people who will land on the custom Welcome tab and Like your web page more than those who arrived on your wall.

*    2 of the most popular tabs will receive 90% or more total tab views. One of these two tabs is always the Wall. The other is your Welcome Tab once you have come up with one.

*    After anyone Likes the Fan Page, they are not likely to return to your Fan page right away. they will instead interact with your content from their Facebook home page or news feed.

*    There is no use for counting on the Google SEO for the Fan pages as the search typically involves a small amount of external referrers.

*    While some may prefer hanging out on Facebook and others prefer your blog, you can draw upon both the audiences to build a strong community.

*    A solo email blast can invite the subscribers to your blog or newsletter for joining your Facebook community.

*    You should not ask the readers to Like your web page, but they can add to the conversation or register with your community.

*    You may put ads on the website top help others join your Facebook community. This is better for click throughs instead of the tiny Facebook icon.

*    You can install the Like box or Fan box on the blog post or side bar.

*    Use the Wibiva toolbar and use the Facebook Like or thumbs up button on the blog.

*    Use the commenting systems or DISQUS on the blog which helps blog visitors share their comments on your blog post on their Facebook wall.

*    Comment when anyone makes a post on your wall, and reply to the comments that others leave.

*    Special events such as the Facebook Expert Friday where you may schedule a live Q&A session with your fans for advanced promotion are good.

*    You can ban or delete spam as well as @ links promptly. They should be removed from your Wall so that new people who Like you do not see them once they go to your wall after Liking your page.

*    The best way in which you can engage your fans is by conducting polls, ask questions, and break news. Often, a photo will fetch the maximum comments.