The beginning of a great brand lies in its naming. Remember that the name of your business should be memorable and it should create a feeling of goodness when people hear it. Here are a few tips to get started:
Brainstorm: Think about he way in which you want people to feel when they hear the name. Write down the words and categorize according to their primary meaning.
Relate: Choose the related words and phrases which evoke the feelings that you need. Choose the thesaurus and find the synonyms for your words and phrases selected.
Relate: You need to relate to a greater extent by choosing the Latin and Greek translations of the words. Choose the gemstones, colors, animals and plants which associate with your chosen words.
Experiment: Start playing with the combinations of different words and half words. Make a list instead of being judgmental about it.
Reflect: By reviewing your list, you can give some thought and ponder on each of the names. Does it make you feel good on hearing it?
Communication: Go through the list with someone whom you trust. They need to tell you how each name makes you feel and how memorable they are.
Prioritize: Eliminate the names which do not fit in and make a list of priorities.
Check with the Trademarks: Make sure that no one in your line of business or industry is using the business name that you have chosen. You can use that name in a totally different business. However, the confusion in this field is that it should not be confused with the one in the other industry.
Domain: Check with the domain names and ensure that an appropriate name is available. Have it with the name of your company. If it is unavailable, you ought to reconsider.
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