Business name always needs to be catchy and easy for your clients to remember. The name should be apt with the services and products created for the consumer and it should be memorable.
How to create a business name?
1) It is best to brainstorm few of the terms that one can readily associate with their business and categorize them according as their meaning.
2) Related word or words with the selected term should be grouped together. It should bring the feel about the business, when someone hears about the whole phrase. One can also go for thesaurus to look for synonyms words or phrases.
3) One can add more character with the selected phrase by going for Latin and Greek translation of the word. Sometimes, animals, plants, gemstone and colors suit with the words more than a synonym.
4) It’s best to experiment and play with different kinds of combination rather than being judgmental and simple.
5) One has to reflect on each of the single phrases that they have thought about as the business name.
6) Take the name to someone you can trust. It is always nice to have a second opinion on the matter. Let them communicate to you about how they feel about the selected few phrases.
7) Rather than keeping all the phrases, prioritize the list and throw out anything that does not fit.
8) One of the most important things to do is checking about whether the name is used by someone. Using the same name can create confusion for both you and the other business.
9) Appropriate domain names are available. Check whether you have a domain name of your choice. For online businesses, it is the most important and vital thing to do. In case the name is not available, then you need to think it over once again.
10) Search the internet for the appropriate domain name of your choice.
11) In US, you have to check with the Secretary of the State. There are appropriate offices for doing the same in other areas.
12) For sole proprietorship, one has to check for the local assumed name also known as DBA. In the U.S., this is checked with County Clerk.
13) One should register the name right away. Immediately after you are sure what you want to do, then prepare the file and the papers for the same and start using TM or SM right away. It is not necessary to register them to use them.
14) There are a number of inexpensive registrars available. Register variations of the domain name. Each year you have to pay a certain amount for using the name and from preventing the poachers to use the same name.
15) You can also protect your brand. Trademark only cost about $325. Compared to what you have to let go later, if you do not register, this is a small amount to pay. |
