The retail push of the holiday is in its full form and the cash registers are generally ringing as the consumers living all over the world is using the internet, purchasing gifts for their family members, friends and clients. For the purpose of cashing on the particular action, the businesses of small scale are making use of the cheap tactics of media for the purpose of increasing the sales of holiday. From the creative deals of discount to several game contests to games in internet, here you will come across few examples of how the businesses have affected the social world for spreading the word regarding the promotions of holiday and offer their revenues in a year.
During this particular year, it was the desire of Dan Pritchett for moving the places on how the businesses provide discounts in a traditional manner. Instead of selecting the products that needs to be marked down, he asked the consumers to inform him the products that they wanted to see on the sale. Pritchett says that I wanted to search a way for making an excitement and buzz of the shopping done on Friday, while at the same time not disappointing the consumers who will view a list of big discount that they had missed after the sale gets over.
On twenty sixth November, Logos wrote on Twitter, Facebook and blog asking the consumers to select any three items that they wanted to sell and mail the list of the products to the Logos. After getting the mails, Pritchett and the team replied with a sale cost of the limited time for such types of items. The customers had a total of forty eight hours for making the purchase. It is said by Pritchett that reaction to any of the announcements of the social media was fast and also overwhelming.
The consumers made the thread on the forum page of the site which had got more than thirteen thousand views and about two hundred and forty comments. When compared, Pritchett says that a particular post of a forum gets lesser than hundred views and receives about ten comments. By this particular time the promotion was ended on Friday, The Logos got about two thousand mails and invented about 300,000 dollar that tripled the revenues when we compare with the same amount previous year. What does one need more, Logos, which project about thirty million dollar in the revenue this particular year, increased the list of marketing with several contacts that was developed from the act of promotion.
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