The New Year gets new hopes, goals and wishes for us. If you are an aspiring entrepreneur, it can bring in a new business. If you are wondering what business to start with, some of the trends are good for mompreneurs. The economic downturn opened the vistas to a new generation of mom entrepreneurs who are innovative and at the same time tech savvy. Mothers have always been inventive and leaders whenever required and many of the moms whose spouses had lost their jobs had risen up to the situation to take control.
Social Media: This has been a hot prospect and you do not expect the sizzle to die out faster. Mompreneurs are coming up with fresh new ideas for online businesses which take advantage of what the moms are best at – connecting. This is a good prospect for moms as it can be done from home in your own time and that too with a relatively low investment. The idea is to find people of the same mentality who are interested in connecting.
The business model is one that relies on getting many people use the website so that the advertisers can be charged. Websites such as Ning and WordPress can give you the power to put your social media website along with a small budget and expertise. Some of the social media websites by mompreneurs:
- Kristen Munson, of socialmediamom.com
- Leah Segedie, of bookieboo.com, a fitness website
- Heather Reinhard, of thetamom.com
Going Green is a Great Idea: When you are a mom, your aim is to make the world better. This is a time when these females are receptive to new products and services which are good for the humans as well as for the environment. Non profit organizations such as Healthy Child Healthy World and celebrities such as Jamie Oliver with his Food Revolution have created awareness about how you can be a part of the process of change. Moms who realize that they can start companies or create products have come to the fore to save the world and their families. Some of the eco friendly companies by mompreneurs:
- Sheil Caldwell, of The Baggonizer, a reusable grocery bag organizing system
- Kim Wall, of Episencial, an all-natural skin-care system
- Karen Kerk Courtney, of Bare Organics, organic skin-care and baby-care products
Apps: Mobile apps are also a craze among the mommy community. While most of the mobile app developers are men, you will be pleasantly surprised to hear that a lot of moms are registering with the initiative in the competitive game. Moms with Apps is a new group which helps family friendly developers sharing the best practices about marketing and creating mobile applications. . Some of the mobile apps by mompreneurs:
- Jill Seman, of Mom Maps, which finds kid-friendly locations on the go
- Gwen von Harten, of Roadtrip Bingo, a family travel game
- Jennifer Wong, of Baby Bump, pregnancy tracker and baby names
Franchise: The growing interest in franchises dealing with health care, fitness and seniors are highly popular. These low cost models are great for moms. |
