I am handling an advertising service, iPhone application for the stores known as brick and mortar. My direct consumers are entrepreneurship like retail stores, café etc. I am worried about the steps that I should take to reach the decision makers in the different industries like retail marketing, hospitality as they remain most of the time busy. The first thing that you should do is to ask certain question to yourself. You should know that who are the targets that you want to cover first? Which company has a good reputation that will assist me knowing the other things in the market?
I have helped XYZ Inc’s business in increasing their business by a certain percentage or you can also say that this particular business has made a profit of a certain amount by using the service for increasing the sales. Once an individual gets this particular list, the next thing is to research on a thing like who is running the program and how are they running it? Are the decision makers who are responsible in increasing the profits methodical? Are they competitive, spontaneous? You should find answers to all these questions. The answers to all these questions will help you in knowing the steps by which you can gain their attention.
This will also offer some clues on how to talk to them when the time comes when both the parties sit together for having a discussion on the service or the product. You can start this particular process by writing a newsletter offering information regarding sales and marketing that can be really helpful for a decision maker. When you are sending the newsletter, you should keep one thing in mind that you should not send letters on a repeated manner. This is said so as it can result in the suffering of the industry. With the sending of the newsletter one can start earning trust. The next important tip is to get them in a personal way. Most of the receptionists and the operators are considered as trusted advisors regarding the things that are good and what are the things into which one should not make investments.
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